37 LCD UK

A good looking television with great pictures and sound quality is just some of the ways this product has been described by customers who have already purchased it.

Great for watching TV,  movies and games in superb detail thanks to the 3.1 mega pixel resolution while experiencing the effect of digital surround sound from only two front speakers with Virtual Dolby Surround and BBE ViVA sound technology.

HD Ready (1366x768)

To appreciate just how good a high definition picture is, it helps to know how TVs, DVDs and VHS worked in the past.

Until recently, there was only one type of broadcast format – Standard definition (SD). With SD, the level of detail in the picture resolution is limited.

SD has a resolution of 720 x 576, which means 576 horizontal lines of 720 pixels each. Pixels are the dots which make up a digital picture.

The new HD formats boost resolution far beyond SD,  giving your TV a level of clarity and detail that is absolutely breathtaking.

Sony KDL37V4000 Cheapest Prices

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Integrated Digital Tuner / Freeview

Having an integrated Digital Freeview Tuner means that your TV has a built in receiver that will give you access to many more channels without the need to have any additional hardware, such as a Freeview box. In 2007, the government began switching UK broadcasting to digital, so if your TV doesn’t have an integrated digital tuner feature you won’t be able to view any channel without buying the additional hardware.

BRAVIA Engine

BRAVIA Engine is the high picture performance engine used in the latest Sony LCD televisions. An original picture tuning and noise reduction process was developed by Sony to guarantee vivid and high contrast images. The complex noise reduction process enhances low contrast images until they are crisp and realistic, and processes blues, greens and whites within each frame to generate the richness and colour accuracy.

Dynamic Contrast

Contrast ratio is improved and all shades between the brightest white and the darkest blacks are maintained, so the picture has more depth and detail.

BRAVIA Theatre Sync

BRAVIA Theatre Sync is a new way of controlling Home Theatre setups. Using HDMI connections and one remote control, signals can be sent between the various units that make up the system. BRAVIA Theatre Sync is designed to cut out any complexity so you can concentrate on enjoying the movie. Just one push of a button and the audio equipment and TV are switched on, the correct inputs selected and the Blu-ray DiscTM or DVD player starts to play.

BBE ViVA/Virtual Dolby®

BBE ViVA high quality sound and built-in Virtual Dolby® creates the effect of full surround sound from just two front speakers.  Built in to the BRAVIA TV range, it counteracts the distorting effects of 3D sound such as lack of high fidelity, unclear dialogue and a distant centre channel.  The result is a natural, three-dimensional sound with crystal clarity for solo vocals and spoken word.

Tags: 100hz, 1080i, 1366, 480p, 576i, 576p, 720p, dolby, freeview, hd, hdmi, lcd