Great for watching TV,  movies and games in superb detail thanks to the 3.1 mega pixel resolution while experiencing the effect of digital surround sound from only two front speakers with Virtual Dolby Surround and BBE ViVA sound technology.

HD Ready (1366x768)

To appreciate just how good a high definition picture is, it helps to know how TVs, DVDs and VHS worked in the past.

Until recently, there was only one type of broadcast format – Standard definition (SD). With SD, the level of detail in the picture resolution is limited.

SD has a resolution of 720 x 576, which means 576 horizontal lines of 720 pixels each. Pixels are the dots which make up a digital picture.

The new HD formats boost resolution far beyond SD,  giving your TV a level of clarity and detail that is absolutely breathtaking.

Sony KDL37V4000 Cheapest Prices

BEST PRICE! £499.00	£599.97	£652.03	£665.34	£699.00	Out of stock
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Integrated Digital Tuner / Freeview

Having an integrated Digital Freeview Tuner means that your TV has a built in receiver that will give you access to many more channels without the need to have any additional hardware, such as a Freeview box. In 2007, the government began switching UK broadcasting to digital, so if your TV doesn’t have an integrated digital tuner feature you won’t be able to view any channel without buying the additional hardware.

BRAVIA Engine

BRAVIA Engine is the high picture performance engine used in the latest Sony LCD televisions. An original picture tuning and noise reduction process was developed by Sony to guarantee vivid and high contrast images. The complex noise reduction process enhances low contrast images until they are crisp and realistic, and processes blues, greens and whites within each frame to generate the richness and colour accuracy.

Dynamic Contrast

Contrast ratio is improved and all shades between the brightest white and the darkest blacks are maintained, so the picture has more depth and detail.

BRAVIA Theatre Sync

BRAVIA Theatre Sync is a new way of controlling Home Theatre setups. Using HDMI connections and one remote control, signals can be sent between the various units that make up the system. BRAVIA Theatre Sync is designed to cut out any complexity so you can concentrate on enjoying the movie. Just one push of a button and the audio equipment and TV are switched on, the correct inputs selected and the Blu-ray DiscTM or DVD player starts to play.

BBE ViVA/Virtual Dolby®

BBE ViVA high quality sound and built-in Virtual Dolby® creates the effect of full surround sound from just two front speakers.  Built in to the BRAVIA TV range, it counteracts the distorting effects of 3D sound such as lack of high fidelity, unclear dialogue and a distant centre channel.  The result is a natural, three-dimensional sound with crystal clarity for solo vocals and spoken word.

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New for 2009 the Toshiba Regza 37XV555DB 37 inch LCD TV with its superb audio quality and picture squeezed into the flattest design to date definitely has the edge on earlier models.  The 1920 x 1080p HD ready panel is driven by Toshibas acclaimed Active Vision LCD picture processing technology and creates high definition pictures with vibrant colours and an almost 3d feel to the images.

If you’re looking for high definition content, you’re on the cutting edge.  The REGZA 37” XV is a Full HD 1080p Ready LCD television, blending superb picture and audio quality and delivering it in a slim and stylish package.

Toshiba 37XV555DB Cheapest Prices

BEST PRICE! £477.96	£490.20	£494.02	£546.99	£549.99	£649.90
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24fps Compatible

Enables the display of a 24 frames per second input at the native frame rate of the TV (50/100 Hz).

HD Ready 1080p

The highest definition signal currently available carries which 1080 horizontal lines of information progressively scanned to create a high definition image (1920 x 1080).

3 x HDMI

High-Definition Multimedia Interface is an all-digital audio/video interface capable of transmitting uncompressed streams.  HDMI provides an interface between any compatible digital audio/video source and video monitor.

Active Vision LCD

Toshiba's high performance and flexible picture processing system offering different picture modes.

Digital Approved Product

Allows a TV to receive free-to-view digital broadcasts through its standard aerial with no need for an additional digital decoder box.

Dynamic Contrast

Automatically adjusts brightness required by the signal.  This system allows fine detail to be reproduced, without compromising the rendering of colourful, high-bright scenes, by dimming the backlight.  Conversely, for bright scenes the backlight can be brightened to give images a new intensity.

Full Power Down

Your Toshiba LCD TV can now be fully turned off when you do not want to leave it on stand by mode.

Game Mode

A dedicated setting for Gaming enthusiasts.  Select "Game Mode" when connecting your HDMI games console, the picture will automatically adjust to offer a more natural gaming picture.  Offering the online gamer a distinct advantage over your rivals who don't have a dedicated Game Mode.

Luma Sens

Auto Contrast feature - working closely with the Dynamic Contrast backlight, but takes things a stage further by measuring the ambient light in the room, automatically adjust the picture accordingly depending on if you are watching your REGZA LCD in a dark or light environment.   Offering a better picture quality, it makes the TV run more efficiently and consume less energy.

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